SOS Program Introduction
|At the beginning of 2006 in order to provide loyalty to the clients and improve service conditions at UkrAVTO dealers’ enterprises, UkrAVTO marketing department approved a resolution on SOS Program introduction (Real Service Care).|
Before introduction of the program the forms of public materials and documents (layouts of leaflets, posters, a site page, form of questionnaires etc.) were developed, the persons responsible for the program at the distributors’ and dealers’ enterprises were assigned, a «hot line» was provided, and special designs for responses were developed.
SOS Program Functioning Mechanism
The clients’ responses arrive in the Information Centre by the following ways:
Hot line: 0 800–507–717
UkrAVTO Information Service e-mail: firstname.lastname@example.org
During SOS program functioning more than 500 responses have been received, most of them arrived via e-mail and Web site.