SOS Program Introduction

At the beginning of 2006 in order to provide loyalty to the clients and improve service conditions at UkrAVTO dealers’ enterprises, UkrAVTO marketing department approved a resolution on SOS Program introduction (Real Service Care).

Before introduction of the program the forms of public materials and documents (layouts of leaflets, posters, a site page, form of questionnaires etc.) were developed, the persons responsible for the program at the distributors’ and dealers’ enterprises were assigned, a «hot line» was provided, and special designs for responses were developed.

SOS Program Functioning Mechanism

The clients’ responses arrive in the Information Centre by the following ways:

During SOS program functioning more than 500 responses have been received, most of them arrived via e-mail and Web site.