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25.04.2014

Creative Hamsters conquer Ukraine!

KIA Soul commercial, which was considered as the best automotive commercial in United States, is ready to hit Ukrainians. Especially now, when a series of commercial movies gave their continuation.

The first series of commercials dedicated to KIA Soul that was released in the U.S. in 2010, led to an unprecedented success. Americans were just delighted with the hamsters - rappers who sang the hit of a popular in '90s band , Black Sheep - The Choice Is Yours. Heroes of commercial offered viewers to choose between KIA Soul and other vehicles.

In the U.S. debut of hamsters rapping was so successful that by the end of 2010 sales of KIA in America grew by 15% compared with the previous year , reported Bloomberg. Nielsen Automotive Advertising Awards named the video as the most effective automotive commercial. Furthermore it received a Silver Effie from the American Marketing Association.

It was not a surprise that because of Hamster success, its creators decided to use furry animals in next campaigns.  A year later, in 2011 Hamsters starred in a new video Share Some Soul (« Share Soule "). KIAs mascots danced within the new LMFAO hit «Party Rock Anthem». The presentation of 60-second video took place at the MTV Music Awards ceremony in 2011.

The more – the better! In 2012, Hamsters had a real party at the opera. Besides the debut on MTV Music Awards 2012, commercial was shown on big screens before movies in more than 18 thousands of theaters in the United States. This time, bright and charismatic Hamsters were in the opera house of the 18th century. With Axwell "In My Mind" they made the audience sing and dance like in 21st century. In that way the creative team promoted KIA Soul 2013.

The last presented commercial was of a huge success as well. Meant to demonstrate the absolute transformation of KIA Soul 2014, the authors completely transformed hamsters. This is a must see! With  Lady Gaga’s «Applause» Hamsters transformed into Hollywood celebrities from the red carpet. They are completely renewed, as well as New KIA Soul.

Sales of the new KIA Soul have already started in Ukrainian official dealership of Falcon – Auto. Prices start from 249 350 hrn.

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KIA's line-up at Falcon-Auto Dealership includes 12 vehiclesCarens, Cerato, сee’d, cee’d Sportswagon, pro_cee’d, Optima, Picanto, Rio(седан та хетчбек), Sorento, Soul, Sportage, Quoris.

Official distributor of KIA vehicles in Ukraine – Falcon - Auto was launched by UKRAVTO Corporation. Falcon - Auto Dealership in Ukraine consists of 67 showrooms.

Web-site – www.kia.ua

 KIA on Facebook - http://www.facebook.com/kia.ua

 

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