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23.02.2011

UkrAVTO 4x4 in the Carpathians

UkrAVTO 4x4 in the Carpathians

An exclusive automobile event Festival UkrAVTO 4x4 has taken place at Bukovel ski resort in the very heart of the Carpathian Mountains that has been organized by Ukrainian Motor Corporation.


Crossovers and SUVs like Mercedes-Benz, Jeep, Nissan, Toyota, Chevrolet, Kia and Chery displayed the capabilities of UkrAVTO cars under complicated natural conditions and convinced every one of the fact, that snow-covered turnpike is not an obstacle for free and dynamic traffic.



UkrAVTO Corporation arranged the first SUV Festival that has taken place in Bukovel ski resort at an altitude of almost 1200 m.

World-famous car brands represented at showrooms of UkrAVTO network became a party to the event. The vehicle fleet 4x4 includes Mercedes-Benz M-Class, Mercedes-Benz GLK-Class, Jeep Grand Cherokee, Jeep Wrangler, Jeep Compass, Land Cruiser Prado, Kia Sportage, Kia Sorento, Chevrolet Captiva, Chevrolet Niva, Chery Tiggo, Toyota RAF4, Nissan X-trail and Nissan Qashqai.


Festival Program was divided into two parts. During the first Festival days cars were tested by the media representatives.  In the next few days all the visitors of ski resort had the possibility to participate in Festival motor activities.

Test drives were under way of support of Baza Avtozvuk Company, that

supplied the event with GPS-navigators. Special snow-covered routes with drawn- and steep turns have been designed to carry out test-drives. Festival visitors had an opportunity to test SUV cars and high load stability in severe environment as well as determine its control level at mountain road.


"We are planning to keep on developing this snow-test-drive tradition and to

hold UkrAVTO 4x4 festival annually, as consumer interest is growing steadily in SUV segment. We are confident that the organization of such events is not only a brilliant performance, but also an effective instrument for promoting the SUVs culture in our country ... "- comments on Vyacheslav Povroznik, Deputy Chairman for sales and dealer network development.


In addition, festival included presentations of brand new Jeep Grand Cherokee and a comfortable, family-oriented Mercedes-Benz Viano. All the test drive participants took part in a prize drawing at the turn of the festival.

At present UkrAVTO Corporation is the coordinator of several large-scale promotional projects, among which are well known Metropolitan Car Show and Female Cars Festival. Thanks to original advertising design and unconventional ideas these events prepossessed Ukrainian car owners. UkrAVTO 4x4 is fundamentally new male project. Despite the fact that the stated project has just entered Ukrainian automobile area, it is predetermined to become really popular and to enjoy favour of large audience.

 

Reference:

Ukrainian Motor Corporation is transnational corporation and leader of Ukrainian automotive market. It is the largest producer, distributor and supplier of high quality services, the only Ukrainian company with complete production cycle and car exporter to the CIS- and foreign countries.

 

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