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15.05.2011

Customers are choosing Toyota hybrid and electric cars

Customers are choosing Toyota hybrid and electric cars

An independent study published in March 2011 confirmed that most customers consider Toyota to be a dominating producer of hybrid and electric cars.

Research department of EurotaxGlass’s and Research Institute Harris Interactive (UK) made a joint analysis as to the electrification of the automobile industry and point of view of European consumers. This study surveyed over 5000 respondents in France, Italy, Spain and Great Britain about their familiarity with the electric vehicles and hybrid cars and intention of its acquisition.

About 30% of respondents expressed their interest in electric and hybrid models; they admit at the same time that Toyota Motor Corporation is a leader in this segment. Also 16% of the respondents mentioned that Toyota Prius was awarded with great number of prizes. About 15% of the researched participants mention Toyota on the issue of hybrid and electric cars. Only 6% of respondents consider other automotive brands to be a dominant producer of hybrid models.

Having sold over than 3 million hybrid vehicles worldwide, Toyota Motor Corporation is planning to expand the lineup of hybrid models in the sequel and to increase the number of countries and regions where they are officially represented.

The lineup of hybrid cars in Ukraine is officially represented by full-hybrid Toyota Prius 3G, a stylish crossover Lexus RX 450h and the world's first compact full-hybrid deluxe car Lexus CT 200h.

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